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Friday, May 11, 2012

Apple iOS 6 drops Google Maps

iOS 6 drops google mapApple will drop the Google Maps program running on iOS since 2007 in favor for a new Maps app with an Apple backend. The application design is said to be fairly similar to the current Google Maps program on the iPhone, iPad, and iPod touch, but it is described as a much cleaner, faster, and more reliable experience. While Apple has always had full control of the actual iOS Maps application design, the backend has belonged to Google. That will change with iOS 6 thanks to their purchases of Placebase, C3 Technologies, and Poly9; acquisitions that Apple has used to create a complete mapping database. Now that the application is fully in-house, it is being renamed to simply “Maps.” We reported prior to the launch of iOS 5 that Apple and Google had extended their Maps deal, and now it is obvious when that deal ends. The most important aspect of the new Maps application is a powerful new 3D mode. The 3D mode does not come enabled by default, but users simply need to click a 3D button that is conveniently and visibly stored in the app. This 3D mode is said to essentially be technology straight from C3 Technologies: beautiful, realisitic graphics based on de-classified missile target algorithms. This is how the Apple acquired company C3 Technologies described their technology:

“C3 Technologies is the leading provider of 3D mapping solutions, offering photo-realistic models of the world for search, navigation and geographic information systems. Since 2007 when it was spun out of the aerospace and defense company Saab AB, venture-backed C3 has redefined mapping by applying previously classified image processing technology to the development of 3D maps as a platform for new social and commercial applications. The Sweden-based company’s automated software and advanced algorithms enable C3 to rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street level photography and user generated images, that together are forever changing how people use maps and explore the world.”

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